DNA Mission

Through effective performance coaching DNA helps individuals and teams become aware of their potential, to evolve, transform and discover meaning, ultimately having a positive impact on their personal and professional lives.

DNA has a genuine commitment coaching with concrete impact and tangible results. DNA’s Performance coaching adheres to strict professional guidelines, supervision and the EMCC Code of Ethics. There is a commitment to measuring impact, effectiveness and ROI.

DNA delivers performance coaching in high performance environments:

- Global business environments within deep socio-political, economic, cultural contexts and organizational diversity.

- Entrepreneurially-driven enterprises, pre-IPO/high-growth corporate, corporate change and geographic expansion.

- Individuals driven by internal factors of success such as the desire for self-worth, identity, empowerment, learning/ development and values and meaning in order to reach a point of self-actualisation.

- Talent management where high standards means performance programmes need to be tailored and customised.

- Individuals, teams, companies and projects with performance, learning and development goals.

- Traditional or new companies that think dynamically, innovatively and invest in their talent.

- Individuals/organisations that invest in coaching where it is imperative that the client and senior management are committed to development as a driver of organisational performance.

- Individuals/organisations that pursue challenges that drive performance in competitive areas and global markets.

- Continually looking for ways of increasing potential and performance levels.

DNA Performance® is a registered trademark 2007